منابع مشابه
Retailing research: Past, present, and future
The field of retailing has experienced significant changes in recent years. In this article, we review articles published in Journal of Retailing ver the 2002–2007 time span, classified into ten broad topic categories: price, promotion, brand/product, service, loyalty, consumer behavior, hannel, organizational, Internet, and other. Some areas have received a reasonable amount of attention; othe...
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Purpose – The primary aim of this paper is to critically review the literature that explicitly addresses the adoption, application and impact of Internet technologies, by retailers, for the promotion and sale of merchanidise. In particular, this study seeks to: 1) present a holistic and critical review of the early predictions, with regard to the uptake and impact of Internet retailing; 2) crit...
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This study analyses the impact of customer satisfaction on economic success considering as an example the organic food retail trade. Furthermore, the influence of customer satisfaction on customer loyalty is examined. The study is based on 885 customer interviews and an analysis of management ratios of 11 organic food shops. The results show that customer satisfaction is a relevant key to econo...
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Many leading retailers have addressed the basic aspects of operating in a multi-channel environment. However, few, if any, have truly exploited the potential of integrated multi-channel retailing to measurably increase customer loyalty and economic returns. What strategic approach will help retailers develop new insights from cross-channel information to drive long-term growth in sales, profits...
متن کاملIT strategy in retailing: organizational change and future direction
IT is having a tremendous impact on most forms of business and the literature suggests large benefits from innovative applications. One major sector of the UK economy, retailing, is undergoing vast technological changes with the introduction of EPOS equipment and the associated developments in banking and financial services. However, the broader conceptual importance of IT in retailing is less ...
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ژورنال
عنوان ژورنال: Journal of Retailing
سال: 2017
ISSN: 0022-4359
DOI: 10.1016/j.jretai.2016.12.008